Technology

2 mins read

Samsung – West Edmonton Brick

Embark on an immersive journey as we transform the West Edmonton Brick location into a captivating Samsung showcase, seamlessly integrating…

Samsung – West Edmonton Brick

Client

Samsung – West Edmonton Brick

Industry

Technology

Type

Store within a Store

Materials

Metal

,

Plastic

,

Wood

Timeline

4 weeks

Project Overview

Embark on an immersive journey as we transform the West Edmonton Brick location into a captivating Samsung showcase, seamlessly integrating interactive touchpad demos within sleek modular fixtures, all while adhering to strict brand guidelines and delivering a cohesive branded experience in record time!

The project involves creating a branded Samsung space within the new West Edmonton Brick location to showcase selected Samsung TVs and Soundbars. The objective is to provide a visually appealing display while ensuring flexibility and easy reconfiguration of fixtures to adapt to changes in the home entertainment category. The fixtures are designed to integrate interactive touchpad demos for both TVs and Soundbars, with a focus on clean cable management and accessibility. The project is executed by the Somerville team, who undertakes a site audit and develops the entire project from start to finish, adhering to strict brand guidelines.

Key Deliverables:

  1. Branded Samsung Space: A visually appealing space within the West Edmonton Brick location dedicated to showcasing Samsung TVs and Soundbars.
  2. Modular Fixtures: Development of fixtures that can be easily reconfigured to accommodate changes in the home entertainment category. These fixtures can work both against the wall and in a standalone, back-to-back gondola configuration.
  3. Interactive Touchpad Demo Experience: Integration of touchpad demos for Samsung TVs and Soundbars, allowing customers to interact with the products and experience their features firsthand.
  4. Clean Cable Management/Access: Ensuring tidy cable management to maintain a neat appearance and easy access for maintenance purposes.

Scope of Work:

  1. Site Audit: Assessing the West Edmonton Brick location to determine space requirements and layout possibilities.
  2. Shipping: Handling logistics related to transporting fixtures, TVs, Soundbars, and other materials to the site.
  3. Paint and Wall Prep: Preparing the designated area within the store, including painting and any necessary wall modifications.
  4. Fixture Development: Designing and manufacturing modular fixtures that can accommodate Samsung TVs and Soundbars effectively.
  5. Lit Samsung Logos: Incorporating illuminated Samsung logos into the display to enhance brand visibility.
  6. Graphic Development and Manufacturing: Creating and producing all point-of-purchase (POP) materials, including signage and promotional graphics.
  7. Integration of Samsung Interactive Demo Touchpads: Installing touchpad demo units seamlessly into the display fixtures.
  8. Complete Installation: Setting up all fixtures, TVs, Soundbars, and demo content within the designated space.

Execution: Utilizing Somerville’s in-house design and manufacturing capabilities, the project is completed in less than six weeks. By leveraging their expertise and resources, Somerville delivers a cohesive branded experience that exceeds the client’s expectations. Throughout the process, strict adherence to Samsung’s brand guidelines ensures consistency and quality in the final result.