2 mins read


Elevating the Deciem cosmetic brand through meticulously crafted displays.






Cosmetics Wall Unit








4 weeks

Project Overview

A new take on the skincare shelfie

Cosmetic brand guidelines serve as the blueprint for crafting a distinct visual identity that resonates with the brand’s ethos and values. Creating a unified and aesthetically pleasing look frequently calls for the usage of high-end materials to boost the brand’s visibility in the cutthroat marketplace.


One application that stood out in following these rules was the thoughtful use of ceramic subway tiles to decorate the fixture’s front. The aforementioned tiles were meticulously chosen to conform to the Deciem style in its entirety, mirroring the design language that permeates every aspect of their retail brand identification. The display’s incorporation of these tiles gives it an air of refinement and coherence, which enhances the brand’s perception as a purveyor of elegance and quality.

The illumination strategy employed, notably downlighting the products, serves a dual purpose. Firstly, it accentuates the crisp, premium packaging, drawing the consumer’s attention to the meticulously crafted products showcased within. Second, it serves as a beacon in the crowded and extremely competitive cosmetics market, making sure that the brand is easily recognized on store shelves and draws in clients with its attractiveness.

A straightforward but sophisticated push-through logo that is backlit is included, and it acts as a defining marker of high-end branding. This component, when placed strategically, not only strengthens brand recognition but also gives the entire exhibit an air of exclusivity and luxury. The brand’s dedication to quality and refinement is subtly but effectively reminded by it, and it resonates with discriminating customers who demand nothing less than perfection.

Essentially, through strict adherence to the brand guidelines and the use of high-quality materials and well-placed design elements, the cosmetic display surpasses its intended purpose and becomes a physical representation of the Deciem brand. It is the epitome of sophistication, elegance, and luxury. It creates a captivating center point in the retail setting and leaves a lasting impact on customers, which promotes brand loyalty and boosts sales.